CD Jacket #1.
When I began the design process, I started by just listening to the music to pick up on the sound and tone the band utilizes throughout each song. I then researched various parts of the band’s genre and feel, such as hoodoo, blues, etc… In creating my first design, I drew from the city feel of the hoodoo scene, which has a hub in Chicago. Using Photoshop, I first found a picture that I had taken a few years ago in Chicago of a stoplight. I liked the photo for its very city nightlife feel that is reflected in the blues tradition. Using the size restrictions of a CD jacket to my advantage, I was able to use the same photo and splitting the top from the bottom for the front and the back covers and using the technique of “many from one.” I also shifted the focus of the photo from the right side on the front to the left side on the back using the photography skill of the rule of thirds.
I decided on the name “Southern Living, City Blues” for the CD because of the combination of these cultures in the Hoodoo Hounds band. When I decided on the font and the font color I chose an analogous color scheme that followed the red of the stoplight by using orange and yellow as well. I chose the original font for the title to contrast the photograph of a city with a country font. The presentation of the font did not fit the tone of the text or photo very well to represent only Southern and not country. When choosing a new font, I went with a script font that I felt encompassed both “Southern living” and “City Blues” when viewed independent of one another, therefore creating the right blend when together. For the secondary font on the cover of the artist name, I chose a strong serif font “Imprint MT Shadow.” I chose this font for the contrast from the script font to help the name of the band pop off of the cover. On the back of the cover, I kept the same font for the album name for consistency. I also used the serif font from the front for the track names to aid in the legibility of the track names and maintain consistency. I put the text on the right side of the back cover to balance it against the “One Way” sign. At the bottom I centered the barcode and copyright information to keep the balance of the cover as well. On the front cover, I centered the title of the album to add focus to the title versus the background; however, I put the band name “Hoodoo Hounds” in the bottom right corner to draw attention back to the photo and the right side of the album. My reason for doing this is to purposefully unbalance the focus and keep the integrity of what is going on in the photo.
Critique and Review
I really like this album cover. It is something that would definitely catch my eye in the store for the name and the appearance of the cover. One of the things I really liked is the photo I used to capture the city and blues vibes of the client. On each side of the cover, there is only one focus in the foreground of the image, which catches the eye of the audience. Though the background in each photo adds depth and further detail to the photos. Another thing I like about the album is the name I created for the album. I like the word play and contrast within the name that fits the band, especially being from the Upstate of South Carolina when the hub for their genre of music is in Chicago. A couple of things I would change in the future would be, having the opportunity to meet with the band for more of their insight into what they would like and also to have the opportunity to receive feedback from the band to make edits that fit their preference rather than my own. Another thing I might consider changing in the future would be to include more contrast or obvious depth in the photo, especially on the cover. I am not sure what I would hope to do to achieve this, but as an area that I did not explore too much in my design process, it would be something I would consider doing in the future.