Clemson University’s Cooper Library requested web ads to advertise different services the library provides for students and employees. The service I was assigned to advertise was Clemson University’s Digital Library Initiative. The restrictions for size were 168x138 pixels for an average sized web advertisement. I had the website for the Digital Library Initiative available to me to use and / or inspire me from to create the advertisement.
Through doing this project, I developed skills to create advertisements and other images within strict size regulations. I also further developed skills in Photoshop, as well. I learned how to use different blending options for various effects and how to use font and photos cohesively to create a consistent appearance. I further learned how to crop photos in a way that fits the allotted dimensions and makes for a more interesting photo.