The challenge for this assignment was to create two CD jackets for the local Clemson band, The Hoodoo Hounds. I was given a selection of their music, which I was to draw from for inspiration in the creating of the CD jacket. Using the music, I also had to decide about the demographics of who may buy the music and market the jacket to not only the band but also the customer.
Skills Developed -
Through completing this challenge, I developed skills in marketing through client-based preferences and audience-based rhetoric. I also learned how to use Adobe Photoshop to create a final project that reflects the client’s desires as well as the customers’ appeal through use of photo editing, font choices, boxes, etc… I learned how to use different blending options for various effects and how to use font and photos cohesively to create a consistent appearance. I further learned how to crop photos in a way that fits the allotted dimensions and makes for a more interesting photo.